It all began in 1990 when Mrs. Evgenia Jivkova, a certificated Master of History and Philosophy, decided to turn into business her hobby of knitting pullovers by hand. That's how her first designer line of hand-produced items was born and the garments were selling well not only in Bulgaria, but also in Italy, Japan and Austria.
The good knowledge of the history, culture and ethnography of the different nations helped Evgenia in her new designer role.
One year later Evgenia Jivkova has founded the "Jeny Style" Fashion House and began drafting and manufacturing luxurious ladies' clothes made of textile and jersey, most of them being done by hand.
The first "Jeni Style" fashion show was in 1993 and since then the Fashion House has been organizing twice a year fashion shows, presenting Spring/Summer and Fall/Winter collections. Famous Bulgarian models, athletes and actresses have been the faces of different collections.
All through the years the Company made its authority felt with high quality and exquisite style of its product.
Evgenia was nominated three times "Designer of the Year" by the Bulgarian Fashion Academy (in the years 1995, 1999, 2002).
The TV programme "Faces" of the Bulgarian National Television chose Mrs. Evgenia Jivkova as "Designer No1" in 1997. Then followed the prizes "The Fifth Element" and "Grand Prix Vodka №5" (1999), "Designer of the Year" of the Bulgarian Fashion Academy (2000), the Prize of the Bulgarian Fashion Academy "Individual Contribution to the development of the Bulgarian fashion" (2005), the Prize of the American Biographical Institute for contribution to the development of Bulgaria (2009), and the Prize of the Bulgarian Fashion Academy "Fashion Icon" for the best dressed designer.
In 2014 the designer was elected for the second time "Designer of the Year" by the Bulgarian Fashion Academy and got the award "Golden Needle".
In 2019 Evgenia was nominated "Designer of the Decade" by the Bulgarian site "Woman BG".
Besides the luxurious ladies' clothes, the Company has drafted an overall design of and has produced outfit for various companies working in the sphere of finances, aviation, hotels, jurisdiction, customs, as well as for hospitals', lawyers', and university structures.
The "Jeni Style" Fashion House drafted and manufactured the representative clothing for the Bulgarian sportsmen, who participated in the Olympic Games in Nagano-1998, Sidney-2000, Salt Lake City-2002 and Athens-2004.
The Company has the capacity and highly professional personnel able to draft and produce various ladies' and men's collections.